Installing new floors is an easy way to create an entirely new look in any room in your home. Browse the full line of Bruce Reserve Premium floors from Discount Flooring and experience a bold, unique floor that is as durable as it is beautiful. When you shop with us, you'll have flooring experts on hand to answer your flooring questions, and we'll even ship your new Bruce floors right to your home. Founder Jim Williams believes in offering the very best products and the utmost in customer service for every flooring project, so rest assured you're in good hands.